Privacy Policy
Use of this website acknowledges your consent to this Privacy Policy for Vandervest Harley-Davidson and PSM Marketing. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.
Collection of Your Personal Information
Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website. We collect personal identifiable data that you voluntarily give or has been given through some other direct contact from you. This information may include your name, telephone number, e-mail address or other information you voluntarily provide to initiate a purchase transaction or to opt-in to receiving future communications from us. When you access our website, we may also passively or automatically collect additional personally identifiable data and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website. This information may include the type and version of your browser, your service provider, your IP address, device identification information, certain geo-location data, and any search engine or other referring site you may have used to locate our website. Use of Your Personal Information
We collect and use your personal information to operate our website and deliver the products and/or services you have requested, and for marketing purposes. In some situations, we may process your personal information for more than one lawful reason depending on the specific purpose for which we are using your data. For example, if you complete an online purchase, we may collect your information to perform our contract with you, but we may also maintain your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your personal information is based upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
We do not sell, rent or lease our customer lists to third parties. We may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, to arrange for deliveries, or for marketing purposes. We may also use your personally identifiable data to inform you of other products or services available from us or our affiliates. We may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. All such third parties are prohibited from using your personal information except to provide these services to us, and they are required to maintain the confidentiality of your information. We will use your information to respond to you regarding the reason you contacted us, or future marketing. Unless you ask us not to, we may contact you via phone or email in the future to tell you about specials, new products or services, or changes to this Privacy Policy.
We may use any collected non-personally identifiable data and personally identifiable data to help diagnose problems with our server, administer the website, conduct attribution reporting, personalize user experiences (including advertising or certain targeted features, such as showcasing previously viewed units), and compile broad statistical data. We may also use nonpersonally identifiable data to save In addition, we collect certain navigational information about where you go on our website, in order to determine what services or products are the most popular. This data is used to deliver customized content and advertising within our website to customers whose behavior indicates that they are interested in a -particular subject area. Such information is gathered by us in the aggregate and will not be associated with a specific individual except in connection with specific services and operations such as attribution reporting and maintenance of customer accounts.
If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your personal information, without notice, to: (a) conform to the edicts of the law or comply with legal process served on our company or the website; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users of our website, or the public.
California consumers may visit the following site and request to view the personal information that has been collected, or to have us delete any personal information that has been collected: www.psmmarketing.com/ccpa-mydata.
Use of Cookies
Our website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our website more enjoyable and to enable the use of certain functions, including the ability to identify units that has been previously viewed on your device.
Data Retention
We retain personal information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.
Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc., and Google Remarketing. Google Analytics uses cookies to analyze how users make use of our website for the purpose of evaluating your use of the website, to generate reports on your activities on our website, and to provide other services relating to internet activity and usage. Google will not associate your personal IP address as part of Google Analytics with any other data held by Google. Google Remarketing is used to post advertisements for users who have already visited our website in the past. This allows adverts tailored to your interests to be displayed on our website within the Google advertising network. This facilitates the display within the Google advertising network of advertisements specific to the content that you have previously accessed on other Google advertising network websites where Google’s Remarketing function is used. According to its own information, Google does not gather any personal information within this process. You can disable the Google functions by adjusting the settings accordingly at www.google.com/setting/ads. For more information, please visit: https://policies.google.com/privacy?hl=en-US.
Security
We take precautions to protect your information. When you submit sensitive information via our website, your information is protected both online and offline. Whenever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job function are granted access to personally identifiable data. The computers and servers in which we store personal identifiable data are kept in a secure environment.
Children Under Thirteen
We believe that it is especially important to protect children’s privacy online. We do not knowingly collect personally identifiable data from children under the age of thirteen, regardless of the source, to any third party for any purpose whatsoever from website visitors younger than thirteen years of age. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information at any time. Users may opt-out of receiving any or all communications from us by contacting us via the phone number provided on this website. This includes changing or correcting any of your personal data, requesting that we delete any or all of your personal data, or expressing concern regarding how we use your data.
Accessing this Website
This website is hosted on servers located in the United States. As such, your connection will be through and to servers located in the United States. Any personal information you provide during your visit will be processed and maintained on our web servers and other internal systems located within the United States. By using this website, you consent to the collection and use of your anonymous data, personal information, and/or form submissions for the purposes of analytics and/or advertising.
Updates to this Privacy Policy
We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, and in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of our website following an update to the Privacy Policy indicates your agreement to the same.
Last Updated: January 26, 2022
